I think my story says that when women are given the chance and the opportunity, we can achieve a lot. We deliver.
ONG SHUHUI BERLINDA
2nd Runner-up HNW Organisation
INZY BERLINDA THNG ORG
INZY Group
Berlinda’s career journey is a testament to her ability to adapt and thrive in diverse environments. Before joining the financial advisory industry, she gained valuable experience in both fashion and banking. However, it was her passion for meeting new people, problem-solving, and interest in building meaningful relationships that ultimately led her to make the career switch. With every client she encounters, Berlinda is energized by the challenge of identifying their unique needs and providing tailored solutions that inspire confidence in their financial future.
Since making the career switch to financial advisory in 2016, Berlinda’s dedication and hard work have earned her remarkable recognition and advancement. She was promoted to Associate Director in 2020 and, more recently, to Senior Director in 2024. However, Berlinda is the first to acknowledge that success is never a solo journey. For her, it’s built on the foundation of teamwork, perseverance, and the belief that great things can be achieved when individuals work together. The most rewarding aspect of her career has been witnessing the growth of her team.
She firmly believes that every challenge and setback presents an opportunity for growth, and together, her team has overcome countless hurdles to reach greater heights.
Berlinda’s leadership philosophy is centered around building a high-performing, client-focused team. She strives to create an environment where every member is not only empowered to provide comprehensive protection solutions but also encouraged to foster trust, educate clients, and build long-term relationships. She is committed to recruiting, developing, and mentoring a team of professionals who are passionate about helping clients secure their financial futures. Under Berlinda’s leadership, her team has become a standout force in the industry, driven by innovation, a commitment to excellence, and an unwavering dedication to growth. She is determined to continue driving consistent growth within her team while building a sustainable business that stands out in the highly competitive financial advisory industry.
Through her experience, leadership, and commitment to nurturing talent, Berlinda has proven herself to be a visionary leader with a clear goal: to lead a team that delivers exceptional results and builds lasting legacies for both clients and team members alike.
Clubs & Awards
Accolades
9th Runner-up, Top Executive Director 2025
2nd Runner-up HNW Organisation (Highest Organisation Affluent ANP) 2025
Top Senior Director 2024
Top Recruiter Senior Director 2024
AIA FA Pinnacle Club (Platinum Organisation) 2026
AIA FA Pinnacle Club (Platinum Unit) 2025
AIA FA Club Zenith 2025
AIA High Net Worth Prestige Club (Personal Wealth Manager) 2025
Million Dollar Round Table 2022 and 2023




